Privacy Policy

Last updated: 11 February 2026



1. Introduction

The Elevate online store is operated by LS Health HK Pty Limited, a company incorporated in Hong Kong with its registered office at 43/F One Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong. LS Health HK Pty Limited acts as the merchant of record for customers in Hong Kong and other international markets.

Elevate is developed and supported by Longevity Life Sciences Pty Ltd (ACN 674 843 844), an Australian proprietary limited company with its registered office at Level 20, 181 William Street, Melbourne VIC 3000, Australia.

This Privacy Policy explains how we collect, use, disclose and store personal information in connection with the Elevate online store and related services.

Longevity Life Sciences Pty Ltd (ACN 674 843 844), an Australian proprietary limited company, with its registered office at Level 20, 181 William Street, Melbourne VIC 3000, Australia (“we”, “us”, “our”) is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose and store personal information in connection with the Elevate online store and related services.

We are bound by the Australian Privacy Principles (“APPs”) contained in the Privacy Act 1988 (Cth). Where we operate in Singapore and Hong Kong, we also comply with the Personal Data Protection Act 2012 (Singapore) and the Personal Data (Privacy) Ordinance (Hong Kong) respectively.


2. Information We Collect

Account and order information: name, email address, phone number, delivery address, billing address and payment details (payment card details are processed by our third-party payment provider and are not stored by us).

Subscription information: subscription plan, billing cycle, pause/cancellation history.

Usage data: browsing activity on our website, device and browser type, IP address, pages visited and referring URLs, collected via cookies and similar technologies.

Communications: records of correspondence when you contact our support team.

Marketing preferences: your consent or opt-out status for promotional communications.


3. How We Use Your Information

We use your personal information to process and fulfil orders (including subscription management), communicate with you about your orders and account, improve our products and website experience, send marketing communications where you have opted in, comply with legal and regulatory obligations (including TGA record-keeping requirements), and detect and prevent fraud.


4. Disclosure of Your Information

We may share your personal information with our e-commerce and subscription management platform provider (IMS), payment processors, shipping and logistics partners, professional advisers (legal, accounting), and government authorities where required by law.

We do not sell your personal information to third parties. Where we share information with service providers, we require them to handle it in accordance with applicable privacy laws.


5. Overseas Disclosure

As we operate across Australia, Singapore and Hong Kong, your personal information may be transferred between these jurisdictions for order fulfilment and customer support purposes. We take reasonable steps to ensure overseas recipients handle your information consistently with the APPs and applicable local privacy laws.


6. Cookies and Tracking

Our website uses cookies and similar technologies to remember your preferences, maintain your session, analyse website traffic and support our advertising. You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

We use cookies and similar technologies for:

  • Essential website functionality
  • Analytics and performance measurement
  • Advertising and retargeting
  • Personalisation

We may use third-party services including:

  • Google Analytics
  • Meta (Facebook) Pixel and Conversions API
  • Other digital advertising and analytics providers

These providers may collect device identifiers, IP addresses, browsing behaviour, and interaction data.

Where required by law, non-essential cookies are only activated after you provide consent through our Cookie Management Platform. You may withdraw or adjust your cookie preferences at any time.

Disabling cookies may affect website functionality.


7. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. These measures include encryption of data in transit (SSL/TLS), secure storage, access controls and regular security reviews.


8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, comply with our legal obligations, and resolve disputes. You may request deletion of your account data at any time, subject to our legal retention obligations.


9. Your Rights

You have the right to access the personal information we hold about you, request correction of inaccurate information, request deletion of your information (subject to legal retention requirements), opt out of marketing communications at any time, and lodge a complaint if you believe your privacy has been breached.

To exercise any of these rights, contact us using the details below. We will respond within 30 days.


10. Marketing Communications

We will only send you promotional communications where you have opted in or where we are otherwise permitted by law. Every marketing email includes an unsubscribe link. You can also update your preferences in your account dashboard


11. Complaints

If you are not satisfied with our response to a privacy concern, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, or the equivalent authority in Singapore (PDPC) or Hong Kong (PCPD).


12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a new “Last updated” date. Material changes will be communicated to you by email or prominent notice on our website.


13. Contact Us

Longevity Life Sciences Pty Ltd (ACN 674 843 844)

Privacy Officer

Level 20, 181 William Street, Melbourne VIC 3000, Australia

Email: hello@elevatevitality.com